Watch It Ain't Easy by Tennyson King
Tennyson King's 2022 music video It Ain't Easy puts the singer inside a rough-edged arm-wrestling club, moving from improvised outdoor training to a final match. James Alton directed and photographed the one-day production.
The song enters an arm-wrestling club.
It Ain't Easy follows Tennyson King into a makeshift club of weightlifters and arm wrestlers. The official video turns training drills, direct-to-camera performance and a final contest into a simple comic arc.
The setup gives the song a group of distinct characters while keeping Tennyson's performance at the centre.
A one-day production.
The 2022 video was filmed in a single day. James Alton directed and served as cinematographer, covering the outdoor training scenes, warm interior close-ups and the final match around the same playful premise.
The edit moves between group action and short individual beats before bringing the ensemble together around the arm-wrestling table.
Watch It Ain't Easy.
Watch the official It Ain't Easy music video on Tennyson King's YouTube channel.
For current music and touring information, visit Tennyson King's artist page.
