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Commercial · 2023

We Can Be Anywhere

Director · Producer

A man stands in a weathered industrial location surrounded by cinematic pink smoke.

The film

A location-marketing campaign for the Town of Princeton, British Columbia, designed to immerse producers in how one community could convincingly become many film worlds.

The approach

The performer returns to the same position in five locations, letting Princeton shift around him from post-apocalyptic ruins to western, noir, romantic and science-fiction settings.

Read the campaign story

Project details

Release: 2023
Category: Commercial
Tags: Location marketing Economic development Harrison Mendel DP British Columbia

The campaign

One town, several screen worlds.

A repeated frame connects five locations as the performer steps from one possible film world into the next.

Scouting, a local crew, a compact gear package and electric location power kept the five-location production day moving.

Watch We Can Be Anywhere Production KFS campaign story The place Town of Princeton Producer Norm Coyne / Barker Street Cinema IMDb title We Can Be Anywhere

Additional credits

Director / Producer: James Alton
Client: Town of Princeton, British Columbia
Executive Producer: Norm Coyne
Starring: Madison Smith · Hannah Cam
Narrated by: Mark Meer
Director of Photography: Harrison Mendel
1st AC: Noah M. Dorsey
Gaffer: Jaden Reid
2nd AC: Aidan McLane

Behind the scenes

From the production.

Finished frames and behind-the-scenes photographs from the shoot.

A man stands on a small-town street in Princeton, British Columbia. — A man stands in the middle of a downtown Princeton street.

A man stands beside two horses in a fenced riding area. — A man stands in the riding area with two horses behind him.

A man runs across a riding arena toward two horses. — A man runs across the arena as two horses move ahead of him.

A man leans against a post inside an open aircraft hangar. — A man stands in silhouette beside a small plane in the hangar.

A man lifts a woman beneath a downtown gazebo. — A man lifts a woman beneath the gazebo in town square.

A man stands on a rocky riverbank near a metal bridge. — A man stands among the rocks beside the river.