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Commercial · 2024

Jomae — Mural Artists

Director · Cinematographer · Editor

The finished Gratitude mural covers the wall of Winfield Memorial Hall with colourful Okanagan wildlife and landscape.

The film

The film follows Liz and Dylan Ranney through Jomae's mural process: painting at scale, walking a new wall, sketching over coffee and testing how the finished artwork might take over the space.

The approach

A mural starts with small decisions, then has to work across an entire wall.

James built the film around that change in scale: hands and brushes against concrete, lift work, an on-site walk-through and drawings made over coffee. A run of animated mural options makes the planning stage part of the edit before the finished wall takes over the frame.

Finished film

Watch the commercial.

Project details

Filmed: September 28, 2024
Category: Commercial
Tags: Commercial Artists Murals Public art Okanagan

Mural process

From the brush to the finished wall.

The film follows the work in three stages: painting, planning and the finished mural.

Jomae's documented public work includes Contact Waves in Kelowna, a Summerland community mural and Movement & Motion in Penticton. The film stays with the part the camera can show clearly: how large-scale painting moves between handwork, discussion and the public wall.

Gratitude at Winfield Memorial Hall closes the film. Its deer, birds, bear and Okanagan landscape give the planning sequence a clear visual finish.

Lake Country mural Gratitude City of Kelowna Contact Waves City of Penticton Movement & Motion

Painting

The handwork stays visible.

Brushes, paint edges and work from the lift keep the film close to the physical job of covering a public wall.

Planning

A blank wall becomes the next job.

The site walk-through and coffee-shop sketches show the decisions that happen before a mural reaches full scale.

Finish

Gratitude closes the film.

The final straight-on and aerial views let the Lake Country mural fill the frame without needing another explanation.

Additional credits

Featured artists: Liz Ranney · Dylan Ranney
Client: Jomae Arts
Director / Cinematographer / Editor: James Alton
Featured mural: Gratitude — Winfield Memorial Hall

Finished frames

Painting, planning and public scale.

Frames from the finished film move from brushwork and existing murals to the wall walk-through, the coffee-shop planning session and the final Lake Country reveal.

A paintbrush lays a coral line across the textured surface of a mural. — Close paint detail keeps the first part of the film tied to the artists' hands and the wall surface.

A colourful bird mural rises above one of the Jomae artists at the base of the wall. — A wider frame makes the scale of the finished public artwork clear.

Dylan Ranney paints a bird detail while working from a lift beside the mural. — Dylan paints from the lift as the mural's bird and colour fields take shape around him.

A long public mural shows birds, a portrait and flowing coloured lines across an urban wall. — The film moves through completed Jomae work before arriving at the next blank wall.

Liz and Dylan Ranney walk a blank exterior wall with a client during a mural consultation. — The wall walk-through shifts the film from finished work into planning and site decisions.

Liz and Dylan Ranney review a mural sketch on a tablet beside a coffee cup. — A coffee-shop planning session brings the drawings and practical conversation into the sequence.

An aerial view shows the Gratitude mural across Winfield Memorial Hall in Lake Country. — The aerial closing view places Gratitude on the full wall and in its Lake Country surroundings.