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Selected Work ·

Recent work: commercials, music and narrative

A fast commercial, a music video and a dramatic short call for different work on set. Recent projects include directing and cinematography, as well as collaboration within another director’s camera team.

Live music stage in pink and purple light from the Jason Parkes Customs commercial.
Live music stage in pink and purple light from the Jason Parkes Customs commercial.

Jason Parkes Customs and Open Road

The Jason Parkes Customs commercial combines several Okanagan venues in thirty seconds, including Properman performing inside Crown & Thieves. James Alton directed, photographed and edited it.

Open Road takes a longer musical form for Kris Anders, combining performance with classic vehicles, horses and a bar sequence. James directed, produced, photographed and edited the video.

The Letter

Marie Ashwood and Shatille McInnes play estranged sisters returning to their mother’s home at Christmas. A final letter brings them together.

James directed and edited the short. Harrison Mendel was director of photography, and Levi Price graded the film.

Marie Ashwood and Shatille McInnes in a warm practical-light frame from The Letter.
The Letter Marie Ashwood and Shatille McInnes in The Letter.

Midlife Shuffle

Matt Che’z Forster wrote and directed Midlife Shuffle, a surreal short involving a self-help card deck and inner children. Levi Price was director of photography.

James worked as producer, B camera and assistant director of photography. The role differs from leading the direction or cinematography of a film.

A hallway frame from Midlife Shuffle.
Midlife Shuffle A finished hallway scene from Midlife Shuffle.

Blood Brothers

Blood Brothers stars Corky McMechan and Roark Critchlow in a reunion between long-lost brothers. James directed and co-wrote the film with McMechan; Harrison Mendel was director of photography.

The apartment set was built inside the former Kelowna Film Studios space. The film is beginning its festival run in 2026.

A contained room and controlled-light frame from Blood Brothers.
Blood Brothers Roark Critchlow in Blood Brothers, photographed by Harrison Mendel.